Article by: Nixi ⚡
Notion Creator & Consultant
The Notion CRM for Creators Behind Sendit Markets' $8K\/Week (Case Study)
Basil | Sendit
⭐⭐⭐⭐⭐
Was an absolute pleasure to have Nixi join us at Sendit Markets! Nixi built out an entire Notion infrastructure at Sendit, including a custom CRM to track all the sellers we onboarded onto the marketplace. What stood out was how quickly he understood our workflow and translated it into a system that actually made sense for a small team moving fast. The seller tracking system he created became essential for our BD efforts, which he lead on twitter/X. If you need someone who gets both the technical side of Notion and the operational reality of running a business, Nixi's your guy!
Built by Nixi & Abdo ⚡
Notion consultants specializing in custom workflow systems.
The situation
From Chaos to Live Creator CRM - in One Week.
Basil was running Business Development for a fast-growing marketplace with no system behind it.
Seller conversations lived across Twitter/X, Telegram, and email.
The team coordinated through Slack messages nobody kept updated. Google Sheets held fragments of data but nothing connected to anything else. There was no pipeline visibility, no task ownership, no way to see where any conversation stood.
For a marketplace processing real transactions, that's not just messy — it's a ceiling on how far the business can grow. We jumped on a call, mapped every part of how Sendit operated, and started building.
What started as a quick CRM fix in one week became an 8-month working relationship and a full Notion operating system covering every layer of the business — the longest we've had with any client, and the clearest sign that the system actually worked.
The tools they were already using:
The Challenge
What the client actually needed:
Sendit needed more than a CRM. The whole business needed a system.
Basil needed one workspace that could handle everything — track sellers through the full BD pipeline, give the team a roadmap they could actually follow, manage the seller loan programme, collect testimonials, and give the marketplace a lead magnet to attract new creators. Everything had to be live fast and usable from day one.
Track 40+ sellers from outreach to onboarding
Replace scattered Telegram, Slack, and Twitter notes with one source of truth
Turn meeting notes into clear growth steps with ownership
Give the team a roadmap and task tracking system
Build a seller loan tracker
Create a testimonials collection system
Develop a lead magnet to attract new sellers
Wiki pages for internal knowledge and operations
The Solution
What we built
We built a full Notion operating system for Sendit from scratch — not a template adapted to fit, but a system shaped around every part of how the business actually runs. The seller CRM became the backbone, but the build went far beyond that.
Every part of the operation got its own module, all connected inside one workspace.
The founder could assign features and bugs on a roadmap the team could actually follow. The loan programme had a dedicated tracker with full application history.
Testimonials were captured and organised automatically. A lead magnet — 100 digital product ideas to sell on Sendit — was built to drive new creator signups. And a full wiki meant operations didn't depend on anyone's memory.
Why Notion was a good fit
Sendit was already using five separate tools that didn't talk to each other. Notion could replace all of them in one workspace — no new software costs, no steep learning curve, and fast enough to shape around their exact workflow in days. The team needed something they could open, understand, and act on immediately. That's exactly what Notion made possible.
Due to client confidentiality, we can only show you some blurred data, of parts of the system so you get the picture of the build.
What's inside the system
8 databases, seamlessly connected. Every part of the Sendit OS links to everything else. A seller connects to their outreach history, onboarding status, loan application, and testimonial — all tracked inside one connected workspace.
Seller CRM
Every creator tracked from first outreach to onboarded — status, niche, socials, store link, and outreach date in one database.
BD Pipeline
8 views covering every stage of outreach — from Reached Out Today through to Onboarded, Follow Up, and Not Interested.
Product Roadmap
Features, bugs, and ideas assigned to team members and tracked by status — from Not Started all the way through to Shipped.
Sendit Loans Tracker
Every seller loan application tracked with outreach platform, date, current status, comments, and full follow-up history.
Testimonials System
Gallery and table capturing creator name, photo, star rating, review text, and date — organised and ready to use.
Lead Magnet
100 digital product ideas to sell on Sendit — built as a shareable Notion resource to attract new creators to the platform.
Wiki & Knowledge Base
Internal pages covering BD strategy, operations, and processes — so nothing important lives only in someone's head.
E-commerce Research
A categorised map of creator platforms and digital marketplaces — built to support seller acquisition and outreach strategy.
Operations Dashboard
A central hub connecting every module — BD activity, roadmap progress, open tasks, and daily priorities in one view.
The Result
Before & After
Sendit went from scattered DMs and disconnected tools to one Notion workspace running the entire business. The BD pipeline was visible every morning. The team had a roadmap they could follow. The loan programme had its own tracker. By the time our engagement ended, Sendit was processing $8,000 in weekly transactions through the system we built — consistently, not as a one-off peak, with Notion as the backbone of daily operations.
- Sellers tracked across Twitter, Telegram, and email
- No pipeline visibility
- Team coordination via Slack messages nobody updated
- Loan applications managed manually
- Testimonials collected ad hoc, stored nowhere
- No roadmap — features managed through DMs
- No lead magnet for new sellers
- Operations knowledge stuck in people's heads
- Every seller tracked from first DM to onboarded
- Live BD pipeline with status and next steps
- Roadmap with task assignment and progress tracking
- Dedicated loans tracker with full application history
- Testimonials system — name, rating, review, all captured
- Lead magnet live — 100 product ideas driving signups
- Full wiki for operations and processes
- One workspace replacing five disconnected tools
Our Take
A CRM Was Just the Starting Point.
The best systems don't just solve one problem — they surface every problem that was being ignored because there was no place to see it. Sendit came to us for a seller CRM. Once we mapped the business, it was clear the CRM was just the entry point. Eight months later, Notion was still the backbone of everything they did. That's what happens when you build a system that actually fits.
Want this built around your workflow?
We design custom Notion systems based on how you actually work, not generic templates.
If you want something like this tailored to your setup, you can learn more by clicking the button below.
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FAQ's
What is this system exactly?
A fully connected Notion workspace that manages every part of how Sendit operates, seller outreach, BD pipeline, team roadmap, loan applications, testimonials, and internal knowledge — all in one place.
Is this only useful for marketplaces?
No. The same approach works for any business running BD, managing a team, or tracking relationships at scale. The databases change — the architecture stays the same.
Do I need technical Notion knowledge to use this?
No. The system was built to be picked up and used immediately. Everything is linked and labeled so the team could open it and understand it from day one.
Was this built from a template?
No. Everything was built from scratch around how Sendit actually operated. The seller pipeline, loan tracker, and roadmap were all designed around their specific workflow — not adapted from something generic.
Can this scale as the business grows?
Yes. Sendit used this system for 8 months as the marketplace grew. New sellers, new team members, and new modules can all be added without rebuilding anything.
What happens to conversations that were already in Telegram and Slack?
They get migrated into the CRM during the build. Nothing gets lost — every active seller and open conversation gets a record from day one.
Is this built on free Notion features?
Yes. The entire system runs on native Notion — no paid integrations, no extra tools, no additional software costs.
What's included when you work with Us?
A discovery call to map your workflow, a custom Notion build designed around how your business actually runs, and a full handover so you can use it immediately. Ongoing support is available depending on the project.
Can you build something like this for my business?
Yes. Every business is different and the system gets built around how you actually work. If you're managing sellers, a team, or a growing operation across scattered tools and want everything in one place, just reach out and we'll figure out if it's a good fit.
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